Data catalog
Protected in market for home loan likelihood
Ranks an individual's likelihood to seek a home loan in the next 12 months. Built using models that incorporate protected class data (e.g. age, gender), modeled based on whether any household members plan to get a home mortgage in the next 12 months.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | protected_ | |
| Category | Life event | fig/life_event |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |