Data catalog

Sugar free foods beverages purchaser likelihood

Ranks an individual's likelihood to be a sugar-free foods and beverages purchaser, modeled based on whether the person uses sugar-free foods and beverages weekly or every few weeks and strongly agrees that they decide on foods and beverages to buy based on the amount of sugar.

Coverage

For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.

231,196,884
individuals with known value
+
0
additional individuals with value imputed from their address
+
0
additional individuals with value imputed from their geography
=
231,196,884
individuals with known or imputed value

Time series

Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.

Data distribution

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
sugar_free_foods_beverages_purchaser_likelihood
CategoryLifestylefig/lifestyle
UnitRankrank
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Derivations Modeled["modeled"]
Directionality Higher number means a greater ranked likelihood.

Popularity

How much Faraday's models lean on this attribute.

Industry Popularity rank Average share of weight
Marketing174 of 5000.2%