Travel interest
Indicates whether someone in the household has shown interest in travel, including leisure travel, RV vacations, business travel, international travel, domestic travel, cruise ship vacations, timeshares, or general travel activity. Known or imputed for 77.4 million individuals — 31.0% of Faraday's identity graph.
At a glance
- Coverage today
- 31.0%
- Typical coverage
- 31.0%
- Individuals with a value
- 77.4M
- Share true
- 100.0%
- Most values come
- from the person
- Latest collection
- May 1, 2026
How the two values split
n = 77,366,933Share of individuals on each side of the flag, and how much of the population carries a value at all.
69.0% of individuals have no value (Null). Null is not false.
Share true over time
100.0%100.0% → 100.0% across 12 collections. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
31.0% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 31.0% sits on the catalog’s own coverage range.
Higher coverage than 40% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value flipped between true and false.
of individuals changed value between the two most recent collections. Nothing changed. The catalog median is 13.5%.
Contribution ledger
13 ingestions
1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- travel_interest
- Category
- fig/lifestyle
- Type · unit
- Boolean
- Statistical type
- binary
- Allowed values
- null
- Derivations
- null
- Directionality
- null
- Deprecation
- false
In a payload
{
"attributes": {
"travel_interest": true
}
}