Data catalog
Underbanked consumer likelihood
Ranks an individual's likelihood to be underbanked and have very limited or zero credit, modeled based on whether the household not have or not plan to get banking services such as checking account, savings account, credit card, loans, accounts at banks or credit unions, never use credit cards or debit cards or personal checks, and do not have access to credit through a bank or other financial institution.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | underbanked_ | |
| Category | Financial | fig/financial |
| Unit | Rank | rank |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher number means a greater ranked likelihood. | |