Vehicle 2 make

vehicle_2_makeVehiclesText

Indicates the make of an individual's second vehicle. Known or imputed for 72.6 million individuals — 29.1% of Faraday's identity graph.

At a glance

Coverage today
29.1%
Typical coverage
23.6%
Individuals with a value
72.6M
Share in largest category
15.0%
Most values come
from the person
Latest collection
May 1, 2026

How the categories split

n = 72,564,286

Share of individuals in each category. 78 categories, of which the 20 largest are shown, with 15.0% in the largest.

FORD
15.0%
CHEVROLET
13.8%
TOYOTA
10.8%
HONDA
8.1%
DODGE
5.7%
NISSAN
5.5%
JEEP
3.8%
GMC
3.4%
HYUNDAI
3.0%
CHRYSLER
2.5%
KIA
2.1%
BUICK
1.9%
VOLKSWAGEN
1.9%
SUBARU
1.8%
PONTIAC
1.8%
LEXUS
1.7%
MAZDA
1.7%
BMW
1.6%
MERCEDES-BENZ
1.6%
CADILLAC
1.3%
All other values
11.1%
Distinct categories
78
Share in largest category
15.0%
Share in top 3 categories
39.6%

Every category

78 categories

The chart above draws the 20 largest. Search here for one it does not.

  • FORD14.98%10,868,417 individuals
  • CHEVROLET13.76%9,985,054 individuals
  • TOYOTA10.82%7,849,822 individuals
  • HONDA8.05%5,842,289 individuals
  • DODGE5.66%4,104,308 individuals
  • NISSAN5.47%3,969,362 individuals
  • JEEP3.77%2,735,985 individuals
  • GMC3.38%2,449,757 individuals
  • HYUNDAI2.99%2,169,271 individuals
  • CHRYSLER2.51%1,823,137 individuals
  • KIA2.12%1,539,647 individuals
  • BUICK1.93%1,398,375 individuals
  • VOLKSWAGEN1.87%1,356,079 individuals
  • SUBARU1.84%1,332,627 individuals
  • PONTIAC1.81%1,313,970 individuals
  • LEXUS1.71%1,239,536 individuals
  • MAZDA1.70%1,236,622 individuals
  • BMW1.64%1,187,915 individuals
  • MERCEDES-BENZ1.55%1,125,424 individuals
  • CADILLAC1.33%962,977 individuals
  • RAM1.21%879,101 individuals
  • ACURA1.19%860,677 individuals
  • MERCURY1.02%738,965 individuals
  • SATURN0.87%631,089 individuals
  • LINCOLN0.83%598,749 individuals
  • MITSUBISHI0.77%561,420 individuals
  • AUDI0.74%537,637 individuals
  • INFINITI0.68%491,256 individuals
  • OLDSMOBILE0.68%490,300 individuals
  • VOLVO0.65%473,379 individuals
  • PLYMOUTH0.38%274,437 individuals
  • SCION0.25%181,397 individuals
  • LAND ROVER0.23%168,839 individuals
  • MINI0.22%160,400 individuals
  • SUZUKI0.22%156,416 individuals
  • PORSCHE0.18%130,386 individuals
  • ISUZU0.18%129,066 individuals
  • JAGUAR0.15%107,077 individuals
  • TESLA0.14%100,081 individuals
  • SAAB0.14%99,292 individuals

Category shares over time

FORD14.9% (largest)

The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026
FORDCHEVROLETTOYOTAHONDADODGE

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

29.1% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Mar 24Nov 24Apr 25Oct 25Dec 25May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 29.1% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 39% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 4 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose category changed.

25.6%

of individuals changed value between the two most recent collections — 1.9× the catalog median of 13.5%.

Contribution ledger

12 ingestions

1 authority contributed since Mar 2024.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
vehicle_2_make
Category
fig/vehicles
Type · unit
Text
Statistical type
nominal
Allowed values
null
Derivations
Observed
— the attribute is directly observed.
Directionality
null
Deprecation
false

In a payload

{
  "attributes": {
    "vehicle_2_make": "FORD"
  }
}