Vehicle 4 manufacturer category

vehicle_4_manufacturer_categoryVehiclesText

Indicates the manufacturer category of a household's fourth vehicle (e.g., GM Products, Ford Products, High End Imports). Known or imputed for 31.4 million individuals — 12.6% of Faraday's identity graph.

At a glance

Coverage today
12.6%
Typical coverage
7.8%
Individuals with a value
31.4M
Share in largest category
30.3%
Most values come
from the person
Latest collection
May 1, 2026

How the categories split

n = 31,385,062

Share of individuals in each category. 7 categories, with 30.3% in the largest.

Low End Imports
30.3%
GM Products
27.6%
Ford Products
19.1%
Chrysler Products
14.6%
High End Imports
8.3%
Other
0.0%
Antique
0.0%
Distinct categories
7
Share in largest category
30.3%
Share in top 3 categories
77.0%

Category shares over time

Low End Imports30.3% (largest)

The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026
Low End ImportsGM ProductsFord ProductsChrysler ProductsHigh End Imports

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

12.6% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Mar 24Nov 24Apr 25Oct 25Dec 25May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 12.6% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 31% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 2 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose category changed.

28.8%

of individuals changed value between the two most recent collections — 2.1× the catalog median of 13.5%.

Contribution ledger

12 ingestions

1 authority contributed since Mar 2024.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
vehicle_4_manufacturer_category
Category
fig/vehicles
Type · unit
Text
Statistical type
nominal
Allowed values
null
Derivations
null
Directionality
null
Deprecation
false

In a payload

{
  "attributes": {
    "vehicle_4_manufacturer_category": "Low End Imports"
  }
}