Vehicle 5 make
Indicates the make of an individual's fifth vehicle. Known or imputed for 20.1 million individuals — 8.0% of Faraday's identity graph.
At a glance
- Coverage today
- 8.0%
- Typical coverage
- 4.2%
- Individuals with a value
- 20.1M
- Share in largest category
- 17.5%
- Most values come
- from the person
- Latest collection
- May 1, 2026
How the categories split
n = 20,086,332Share of individuals in each category. 77 categories, of which the 20 largest are shown, with 17.5% in the largest.
Every category
77 categoriesThe chart above draws the 20 largest. Search here for one it does not.
- FORD17.45%3,505,137 individuals
- CHEVROLET15.74%3,162,278 individuals
- TOYOTA8.46%1,699,370 individuals
- DODGE7.34%1,473,819 individuals
- HONDA6.42%1,289,929 individuals
- NISSAN4.52%907,747 individuals
- JEEP3.60%723,024 individuals
- GMC3.57%716,447 individuals
- PONTIAC2.94%589,822 individuals
- CHRYSLER2.58%518,234 individuals
- BUICK2.21%444,592 individuals
- MAZDA1.75%351,891 individuals
- MERCURY1.61%322,762 individuals
- BMW1.56%312,808 individuals
- VOLKSWAGEN1.55%311,618 individuals
- HYUNDAI1.53%307,156 individuals
- OLDSMOBILE1.50%300,706 individuals
- CADILLAC1.42%285,758 individuals
- LEXUS1.35%270,918 individuals
- MERCEDES-BENZ1.34%268,556 individuals
- SATURN1.11%223,142 individuals
- ACURA1.04%209,657 individuals
- MITSUBISHI0.98%197,037 individuals
- KIA0.98%196,826 individuals
- PLYMOUTH0.95%190,494 individuals
- LINCOLN0.92%184,873 individuals
- SUBARU0.91%183,598 individuals
- VOLVO0.73%146,766 individuals
- INFINITI0.58%116,200 individuals
- AUDI0.51%103,433 individuals
- ISUZU0.40%79,708 individuals
- RAM0.37%74,155 individuals
- GEO0.33%65,680 individuals
- SUZUKI0.25%49,304 individuals
- PORSCHE0.22%43,642 individuals
- SAAB0.22%43,599 individuals
- LAND ROVER0.21%42,507 individuals
- JAGUAR0.19%38,178 individuals
- SCION0.16%32,550 individuals
- MINI0.14%27,272 individuals
Category shares over time
FORD17.3% (largest)The 5 largest categories, each followed across 12 collections. Estimated from a 1% sample of individuals.
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
8.0% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 8.0% sits on the catalog’s own coverage range.
Higher coverage than 26% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose category changed.
of individuals changed value between the two most recent collections — 3.1× the catalog median of 13.5%.
Contribution ledger
12 ingestions
1 authority contributed since Mar 2024.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- vehicle_5_make
- Category
- fig/vehicles
- Type · unit
- Text
- Statistical type
- nominal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- Directionality
- null
- Deprecation
- false
In a payload
{
"attributes": {
"vehicle_5_make": "FORD"
}
}