Advia Credit Union story

Drive engagement with more effective lead scoring.

That was Advia's goal. They wanted to find members that were a good fit for up-sells.

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Advia and Faraday

No need for guesswork.

Predictive models let Advia score each customer with ease.

Advia Credit Union is committed to offering stellar solutions to their members. When they started working with Faraday, they realized that they could engage their members better if they leveraged the full power of their data.

Email and direct mail are go-to channels for Advia’s member engagement campaigns, so Faraday built custom AI models to identify key audiences and pushed them to the right channels.

These AI-driven member predictions let Advia reach the likeliest borrowers for their auto loan campaigns, ultimately resulting in a 1.7X lift in application submissions and 2.7X lift in baseline response rate. That turned into $2.7MM in new auto loans!

Download the full case study for an in-depth look at Advia's story.

$2.7 million

New auto loans.

Predictive lead scoring enabled Advia to target members most likely to apply for an auto loan product, resulting in significantly improved response rates.

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Brands.

Connect with your customers like never before. Since 2012, Faraday has helped hundreds of brands find their edge through responsible data and ethical AI.

Advia's Use Cases

Product recommendations

use case

Drive purchase frequency and order value — send the right offers to the right people.

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Engagement

Predictions

Propensity
Product

Integrations

ESP
CRM

Portable lookalikes

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Custom lookalike audiences delivered to your favorite channels. Finally, an easy way to expand your reach without sacrificing performance.

Categories

Acquisition

Predictions

Propensity
Persona

Integrations

Paid social

Their Integrations

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