10k in debt

Needs home loan

Ready to sign

Faraday for mortgage providers

Faraday's data services are ideally suited to drive value for mortgage providers. Whether you need help pinpointing your most valuable prospects, filtering out low‑quality leads, or steering outreach, we've got the datapoints for you.

Top use cases for mortgage providers

Lead prioritization

How can I engage my best leads first, so I don't miss out?

Lead suppression

How can I avoid the cost of engaging leads that won't convert?

Next best offer

What will each lead or customer buy first, or next?

Lead rejection

How can I avoid buying leads that won't convert?

Data appends

Add the data points you need to understand your audience.

Market opportunity analysis

Where—and with whom—should I focus my efforts to grow fastest?

This credit union tripled auto loan applications

Direct mail provider sends 3x more mail without sacrificing performance

This solar provider used personas to find their best-fit customers

Save $100K/month with smarter targeting - how Faraday’s predictive AI datapoints are reshaping debt settlement

Faraday uses predictive AI and enriched consumer data to help debt settlement companies cut acquisition costs, prioritize high-intent leads, and drive smarter, more profitable outreach.

Ben Rose &

Nate Novotny

on Jul 1, 2025

Read post

ActiveProspect + Faraday: Smarter lead acquisition starts here

Faraday and ActiveProspect combine predictive scoring with real-time decisioning, giving marketers the power to qualify and act on leads instantly—cutting waste and boosting ROI.

This financial services brand’s ROI assessment empowered a whole new strategy

A routine ROI check uncovered a surprising insight that helped a financial services client shift strategy, boost revenue, and realign with their core mission.