How to reach at-home consumers in a homebody economy
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
· FaradayConsumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
· FaradaySince launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
· FaradayAn algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.
· FaradayUsing machine learning to identify customer personas in your data can help improve your understanding of your customer base, and with the right infrastructure, deliver personalized experiences at a greater scale.
· FaradayTo get accurate propensity predictions, you need a good propensity model. Here’s how Faraday approaches propensity modeling.
· FaradayIn an age of increasing economic inequality, DiversyFund is using technology and regulatory advancements to open up new avenues of wealth generation for everyday Americans.
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