How to reach at-home consumers in a homebody economy
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
· FaradayPosts by Faraday
How Ritual leverages customer insights and geo-bid modifiers for growth
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
· Faraday
Mitigating implicit bias in machine learning
An algorithm contains the biases of its builder. At Faraday, we have a handful of approaches we use to minimize these effects at each level of our machine learning pipeline.
· Faraday
How k-means clustering is used to identify customer personas
Using machine learning to identify customer personas in your data can help improve your understanding of your customer base, and with the right infrastructure, deliver personalized experiences at a greater scale.
· Faraday
How propensity models help predict customer behavior
To get accurate propensity predictions, you need a good propensity model. Here’s how Faraday approaches propensity modeling.
· Faraday
How DiversyFund uses data science to democratize real estate investment
In an age of increasing economic inequality, DiversyFund is using technology and regulatory advancements to open up new avenues of wealth generation for everyday Americans.
· Faraday
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