How Ethos uses AI to streamline the insurance buying experience
Ethos is on a mission to make life insurance easily accessible for all.
· Damara Goodloe, Perry McDermottPosts by Perry McDermott
Home improvement brand gets 4X lead conversion lift with Faraday
This home improvement brand saw a 35% increase in incremental lead genereration and a 4x improvement in their baseline lead conversion rate with Faraday predictions.
· Damara Goodloe, Perry McDermott
Predictive lead scoring: Best practices for B2C lead scoring using machine learning
Implementing the right predictive lead scoring system unlocks powerful lead optimization and personalization options for marketing and sales teams.
· Perry McDermott
Using third-party data in marketing responsibly
The use of third-party data isn't new, but it's becoming a necessity as businesses shift to a customer-centric approach. Marketers everywhere are realizing that first-party data is only the tip of the iceberg when it comes to understanding their customers.
· Perry McDermott
What is customer lifecycle optimization and how does it work?
For nearly every B2C company, revenue is linked to the customer lifecycle. Leverage rich customer data and predictive analytics techniques to generate insights and make predictions that measurably improve outcomes at each stage of the customer lifecycle.
· Perry McDermott
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