How Ogee used LTV predictions and predictive acquisition audiences during growth
After using Faraday, Ogee saw a 33.5% lift in ROAS on Facebook
· FaradayAd optimization
How Happy Money optimizes omnichannel marketing with data-driven audiences
Happy Money is a fintech company on a mission to turn borrowers into savers, specializing in helping people pay off their credit card debt and save up for the future.
· Alexis Hughes
Reducing audience overlap with custom audiences
Audience overlap costs marketers valuable opportunities to reach potential customers. We've seen a significant reduction in overlap between Faraday's custom audiences (from our third-party consumer database) and Facebook Lookalike audiences.
· Faraday
How Ritual leverages customer insights and geo-bid modifiers for growth
Since launching in 2015, Ritual has sold over a million bottles of vitamins through its subscription service. Over the last year, Ritual has worked with Faraday on a few core initiatives to better understand their customers and grow their brand.
· Faraday
How Homie is using location and market intelligence solutions to expand and lower costs
Homie’s mission is to make homeownership easy, affordable, and accessible to all. To date, they estimate they’ve saved their clients over $61MM.
· Robbie Adler
Creative ways to optimize your ad spend with machine learning
Consumers expect better online experiences, with 68% saying they have higher expectations of brands' digital abilities since the start of the pandemic. So, how can brands deliver?
· Faraday