Beauty and spa engagement intensity
Combines how much and how recently the individual purchased beauty-and-spa, ranked from low to high engagement. Known or imputed for 25.1 million individuals — 9.8% of Faraday's identity graph.
25,118,538 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 9.8%
- Typical coverage
- 8.0%
- Individuals with a value
- 25.1M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 25,118,538Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
31 score31 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant beauty and spa minimal
- 12
- Lapsed beauty and spa minimal
- 13
- Fading beauty and spa minimal
- 14
- Engaged beauty and spa minimal
- 15
- Active beauty and spa minimal
- 21
- Dormant beauty and spa casual
- 22
- Lapsed beauty and spa casual
- 23
- Fading beauty and spa casual
- 24
- Engaged beauty and spa casual
- 25
- Active beauty and spa casual
- 31
- Dormant beauty and spa enthusiast
- 32
- Lapsed beauty and spa enthusiast
- 33
- Fading beauty and spa enthusiast
- 34
- Engaged beauty and spa enthusiast
- 35
- Active beauty and spa enthusiast
- 41
- Dormant beauty and spa moderate
- 42
- Lapsed beauty and spa moderate
- 43
- Fading beauty and spa moderate
- 44
- Engaged beauty and spa moderate
- 45
- Active beauty and spa moderate
- 51
- Dormant beauty and spa champion
- 52
- Lapsed beauty and spa champion
- 53
- Fading beauty and spa champion
- 54
- Engaged beauty and spa champion
- 55
- Active beauty and spa champion
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
9.8% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 9.8% sits on the catalog’s own coverage range.
Higher coverage than 28% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.0× steadier than the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Beauty and spa engagement intensity back in real time.
- Add
beauty_and_spa_engagement_intensityto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Beauty and spa engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"beauty_and_spa_engagement_intensity":"Dormant beauty and spa enthusiast"}}Technical details
- API name
- beauty_and_spa_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- How values combine
- The sum of up to 2 source fields.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false