Data catalog
Beauty and spa engagement intensity
Cross-tab of an individual's beauty-and-spa spending quintile and most recent purchase recency band (0-6 months through 25+ months).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | beauty_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant beauty and spa minimal |
12 | Lapsed beauty and spa minimal |
13 | Fading beauty and spa minimal |
14 | Engaged beauty and spa minimal |
15 | Active beauty and spa minimal |
21 | Dormant beauty and spa casual |
22 | Lapsed beauty and spa casual |
23 | Fading beauty and spa casual |
24 | Engaged beauty and spa casual |
25 | Active beauty and spa casual |