Data catalog
Beauty and spa engagement intensity
Indicates an individual's beauty and spa engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active beauty and spa champion (top 20% spending with most recent activity in past 0-6 months) to Dormant beauty and spa minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the beauty and spa category.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | beauty_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant beauty and spa minimal |
12 | Lapsed beauty and spa minimal |
13 | Fading beauty and spa minimal |
14 | Engaged beauty and spa minimal |
15 | Active beauty and spa minimal |
21 | Dormant beauty and spa casual |
22 | Lapsed beauty and spa casual |
23 | Fading beauty and spa casual |
24 | Engaged beauty and spa casual |
25 | Active beauty and spa casual |