Wellness focused engagement intensity
Combines how much and how recently the individual purchased wellness-product, ranked from low to high engagement. Known or imputed for 9.2 million individuals — 3.6% of Faraday's identity graph.
9,180,403 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 3.6%
- Typical coverage
- 2.0%
- Individuals with a value
- 9.2M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 9,180,403Share of individuals with a known value in each band. The middle 50% falls between 21 and 43 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
31 score31 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant wellness focused minimal
- 12
- Lapsed wellness focused minimal
- 13
- Fading wellness focused minimal
- 14
- Engaged wellness focused minimal
- 15
- Active wellness focused minimal
- 21
- Dormant wellness focused casual
- 22
- Lapsed wellness focused casual
- 23
- Fading wellness focused casual
- 24
- Engaged wellness focused casual
- 25
- Active wellness focused casual
- 31
- Dormant wellness focused enthusiast
- 32
- Lapsed wellness focused enthusiast
- 33
- Fading wellness focused enthusiast
- 34
- Engaged wellness focused enthusiast
- 35
- Active wellness focused enthusiast
- 41
- Dormant wellness focused moderate
- 42
- Lapsed wellness focused moderate
- 43
- Fading wellness focused moderate
- 44
- Engaged wellness focused moderate
- 45
- Active wellness focused moderate
- 51
- Dormant wellness focused champion
- 52
- Lapsed wellness focused champion
- 53
- Fading wellness focused champion
- 54
- Engaged wellness focused champion
- 55
- Active wellness focused champion
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
3.6% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 3.6% sits on the catalog’s own coverage range.
Higher coverage than 13% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 4.3× the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Wellness focused engagement intensity back in real time.
- Add
wellness_focused_engagement_intensityto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Wellness focused engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"wellness_focused_engagement_intensity":"Dormant wellness focused enthusiast"}}Technical details
- API name
- wellness_focused_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Unspecified
- How values combine
- The sum of up to 2 source fields.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false