Data catalog
Animal lover engagement intensity
Cross-tab of an individual's spending quintile and recency band for donations to animal- and wildlife-welfare causes.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | animal_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Unspecified | ["unspecified"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant animal lovers minimal |
12 | Lapsed animal lovers minimal |
13 | Fading animal lovers minimal |
14 | Engaged animal lovers minimal |
15 | Active animal lovers minimal |
21 | Dormant animal lovers casual |
22 | Lapsed animal lovers casual |
23 | Fading animal lovers casual |
24 | Engaged animal lovers casual |
25 | Active animal lovers casual |