Data catalog
Avid magazine subscriber engagement intensity
Cross-tab of an individual's spending quintile and recency band for agent-sold magazine subscriptions across outdoor, fashion, investing, DIY, travel, and home-and-garden titles.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | avid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant magazines are life minimal |
12 | Lapsed magazines are life minimal |
13 | Fading magazines are life minimal |
14 | Engaged magazines are life minimal |
15 | Active magazines are life minimal |
21 | Dormant magazines are life casual |
22 | Lapsed magazines are life casual |
23 | Fading magazines are life casual |
24 | Engaged magazines are life casual |
25 | Active magazines are life casual |