Data catalog
Avid magazine subscriber engagement intensity
Indicates an individual's avid magazine subscriber engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid magazine subscriber champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid magazine subscriber minimal (bottom 20% spending with oldest activity over 25 months ago). Covers avid subscribers to a wide variety of agent-sold magazines spanning outdoor hobbies, fashion, investments, DIY, travel, and home and garden.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | avid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant magazines are life minimal |
12 | Lapsed magazines are life minimal |
13 | Fading magazines are life minimal |
14 | Engaged magazines are life minimal |
15 | Active magazines are life minimal |
21 | Dormant magazines are life casual |
22 | Lapsed magazines are life casual |
23 | Fading magazines are life casual |
24 | Engaged magazines are life casual |
25 | Active magazines are life casual |