Avid gardener engagement intensity
Cross-tab of a household's spending quintile and purchase recency band for gardening supplies (perennials, vegetables, fruits, bulbs, annuals).
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | avid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant green thumb minimal |
12 | Lapsed green thumb minimal |
13 | Fading green thumb minimal |
14 | Engaged green thumb minimal |
15 | Active green thumb minimal |
21 | Dormant green thumb casual |
22 | Lapsed green thumb casual |
23 | Fading green thumb casual |
24 | Engaged green thumb casual |
25 | Active green thumb casual |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| Home services | 153 of 243 | 0.1% |