Data catalog
Avid gardener engagement intensity
Cross-tab of a household's spending quintile and purchase recency band for gardening supplies (perennials, vegetables, fruits, bulbs, annuals).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | avid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant green thumb minimal |
12 | Lapsed green thumb minimal |
13 | Fading green thumb minimal |
14 | Engaged green thumb minimal |
15 | Active green thumb minimal |
21 | Dormant green thumb casual |
22 | Lapsed green thumb casual |
23 | Fading green thumb casual |
24 | Engaged green thumb casual |
25 | Active green thumb casual |