Data catalog
Avid gardener engagement intensity
Indicates an individual's avid gardener engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active avid gardener champion (top 20% spending with most recent activity in past 0-6 months) to Dormant avid gardener minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households that enjoy maintaining yards and tending elaborate garden beds for perennials, vegetables, fruits, bulbs, and annuals.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | avid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant green thumb minimal |
12 | Lapsed green thumb minimal |
13 | Fading green thumb minimal |
14 | Engaged green thumb minimal |
15 | Active green thumb minimal |
21 | Dormant green thumb casual |
22 | Lapsed green thumb casual |
23 | Fading green thumb casual |
24 | Engaged green thumb casual |
25 | Active green thumb casual |