How gorjana fuels growth with responsible data and AI
“Finding a true partner to leverage data intelligently.”
· Damara Goodloe“Finding a true partner to leverage data intelligently.”
· Damara GoodloeGoogle Cloud's approach to AI breaks down traditional barriers between data analysis and software development. It makes our data scientists happy to directly develop infinite scale production systems.
· Seamus AbsherePredictions are complex, and consumer predictions for marketing aren’t an exception. In many cases, you might find yourself given the green or red light to go after a lead, prevent a churn, or approach a customer in another way that’s specific to a business goal your org has.
· Patrick DohertyJoin Faraday Strategic Account Managers Alexandra Noyes and Nick Haggerty as they dig into how clients are leveraging Faraday's bespoke, AI-generated personas.
· FaradayThey were even able to pre-qualify a new segment of leads that was previously not working, leading to a 5% increase in leads that marketing could deliver to sales.
· Patrick DohertyThis home decor brand saw a 2.4X higher conversion rate, 65% decrease in cost-per-acquisition, 2.4X increase in return on ad spend with Faraday's personas.
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