How a luxury lingerie brand drove personalization and high-LTV audience seeding with predictionsDiscover how this luxury lingerie brand ran a highly personalized, hyper-targeted holiday campaign driven by consumer predictions.Faraday on Jul 15, 2021
How Ogee used LTV predictions and predictive acquisition audiences during growthFaraday's custom lookalike audiences and customer lifetime value predictions allowed Ogee to see massive results in their Facebook campaigns.Faraday on Jul 15, 2021
How Happy Money optimizes omnichannel marketing with data-driven audiencesHow the booming FinTech company reaches the right consumers with Faraday's predictive targeting solutions.Faraday on Apr 30, 2021
Marketing to millenials: Tips for home services companiesDigital campaigns, relevant messaging, and eco-friendly products are key to wooing the largest share of homebuyers in the country.Faraday on Apr 16, 2021
Customer engagement strategies for self-care brandsAs the self-care industry becomes increasingly competitive, brands must leverage data intelligently to keep customers engaged.Faraday on Apr 6, 2021
Reducing audience overlap with custom audiencesLearn how custom third-party audiences help reduce audience overlap across Facebook Ads campaigns.Faraday on Apr 6, 2021
How to reach at-home consumers in a homebody economyPeople are spending more time than ever at home so brands are adapting to reach them there. Here's data-driven guidance for the homebody economy.Faraday on Mar 16, 2021
How Ritual leverages customer insights and geo-bid modifiers for growthIt pays to get into the nuts and bolts of consumer prediction. From custom personas to geo-bid modifiers, Ritual is taking advantage of AI to drive growth.Faraday on Feb 9, 2021
Mitigating implicit bias in machine learningHow to reduce the effects of implicit bias in machine learning, from data sourcing to model predictions.Faraday on Dec 8, 2020
How Homie is using location and market intelligence solutions to expand and lower costsHow Homie uses Faraday to guide its market expansion strategy and reach likely customers, directly and cost-effectively.Robbie Adler on Nov 12, 2020