How to target direct mail campaigns using Faraday
In this feature guide, we’ll walk through how to use Faraday to enable direct mail marketing campaigns that are highly personalized, and highly effective.
· Patrick DohertyIn this feature guide, we’ll walk through how to use Faraday to enable direct mail marketing campaigns that are highly personalized, and highly effective.
· Patrick DohertyThe best lead scoring software isn’t an add-on. If you take the shortcut, it’ll show signs of rust quickly, leaving you scrambling for an alternative and wondering why you ever bothered in the first place.
· Patrick DohertyPredictive personalization involves the unification of your first-party customer data with rich, third-party, cookieless consumer data–after all, your customers exist outside of interactions with your brand.
· Patrick DohertyWhen it comes to churn, no business can ever completely eliminate it, but there are strategies to consider that can help your business with churn prevention and mitigation.
· Patrick DohertyPersonalized direct mail can be accomplished through several different means that utilize your first-party data, such as merge tags and creative variations. With machine learning and third-party consumer data on top of your first-party data, you can accomplish it more effectively, and at scale.
· Patrick DohertyIf Jane Doe in your population has a 0.8 probability score, there’s an 80% chance that she will achieve the outcome. Marketing campaigns have never been so predictable.
· Patrick DohertyThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.