![Faraday probability scores: Improving prediction accuracy through model calibration](/_next/image?url=%2Fimages%2Fblog%2Fscore-probability-cover-image.png&w=3840&q=75)
Faraday probability scores: Improving prediction accuracy through model calibration
If Jane Doe in your population has a 0.8 probability score, there’s an 80% chance that she will achieve the outcome. Marketing campaigns have never been so predictable.
· Patrick Doherty