Predictions are complex, and consumer predictions for marketing aren’t an exception. In many cases, you might find yourself given the green or red light to go after a lead, prevent a churn, or approach a customer in another way that’s specific to a business goal your org has.
· Patrick Doherty
Using machine learning to identify customer personas in your data can help improve your understanding of your customer base, and with the right infrastructure, deliver personalized experiences at a greater scale.
· Faraday
To get accurate propensity predictions, you need a good propensity model. Here’s how Faraday approaches propensity modeling.
· FaradayThis site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.