New June features & updates from Faraday
In this webinar, Co-Founder & CEO, Andy Rossmeissl and Director of Marketing, Perry McDermott, walk through some of Faraday's latest features.
· FaradayPredicting with Faraday
Using predictive lead scores to improve conversion rates and reduce CAC
Join Strategic Account Manager, Nick Haggerty, and Director of Marketing, Perry McDermott, as they walk through how you can utilize Faraday's predictive lead scoring capabilities in your acquisition strategy.
· Faraday
Faraday probability scores: Improving prediction accuracy through model calibration
If Jane Doe in your population has a 0.8 probability score, there’s an 80% chance that she will achieve the outcome. Marketing campaigns have never been so predictable.
· Patrick Doherty
Bottom up market sizing: how to calculate market size using predictive analytics
Recent innovations in data collection and predictive analytics solutions have opened the door for more accurate market size calculations, enabling brands to make better go-to-market decisions.
· Patrick Doherty
Predictive lead scoring: Best practices for B2C lead scoring using machine learning
Implementing the right predictive lead scoring system unlocks powerful lead optimization and personalization options for marketing and sales teams.
· Perry McDermott
How to optimize ad targeting and comply with financial advertising regulations
In finance, remaining compliant to fair lending regulations doesn’t mean you need to accept worse acquisition performance. Learn how to use AI and third-party data to optimize ad spend by surfacing your most likely-to-buy customers in under 15 minutes, while ensuring you're compliant to any relevant regulations.
· Patrick Doherty
The best of AI, right in your inbox
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.