Data catalog
Sports and outdoor engagement intensity
Indicates an individual's sports and outdoor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active sports and outdoor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant sports and outdoor minimal (bottom 20% spending with oldest activity over 25 months ago).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | sports_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant sports and outdoor minimal |
12 | Lapsed sports and outdoor minimal |
13 | Fading sports and outdoor minimal |
14 | Engaged sports and outdoor minimal |
15 | Active sports and outdoor minimal |
21 | Dormant sports and outdoor casual |
22 | Lapsed sports and outdoor casual |
23 | Fading sports and outdoor casual |
24 | Engaged sports and outdoor casual |
25 | Active sports and outdoor casual |