B2b training and publications engagement intensity
Cross-tab of an individual's spending quintile and recency band for B2B training and professional publications purchases.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | b2b_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Observed | ["observed"] |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant b2b training and publications minimal |
12 | Lapsed b2b training and publications minimal |
13 | Fading b2b training and publications minimal |
14 | Engaged b2b training and publications minimal |
15 | Active b2b training and publications minimal |
21 | Dormant b2b training and publications casual |
22 | Lapsed b2b training and publications casual |
23 | Fading b2b training and publications casual |
24 | Engaged b2b training and publications casual |
25 | Active b2b training and publications casual |