Data catalog

Books engagement intensity

Indicates an individual's books engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active books champion (top 20% spending with most recent activity in past 0-6 months) to Dormant books minimal (bottom 20% spending with oldest activity over 25 months ago). Based on average dollars spent in the books category.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
books_engagement_intensity
CategoryEngagementfig/engagement
UnitScorescore
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
11Dormant books minimal
12Lapsed books minimal
13Fading books minimal
14Engaged books minimal
15Active books minimal
21Dormant books casual
22Lapsed books casual
23Fading books casual
24Engaged books casual
25Active books casual