Collectibles engagement intensity
Combines how much and how recently the individual purchased collectibles, ranked from low to high engagement. Known or imputed for 2.1 million individuals — 0.8% of Faraday's identity graph.
2,101,130 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 0.8%
- Typical coverage
- 1.4%
- Individuals with a value
- 2.1M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 2,101,130Share of individuals with a known value in each band. The middle 50% falls between 21 and 42 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
31 score31 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant collectibles minimal
- 12
- Lapsed collectibles minimal
- 13
- Fading collectibles minimal
- 14
- Engaged collectibles minimal
- 15
- Active collectibles minimal
- 21
- Dormant collectibles casual
- 22
- Lapsed collectibles casual
- 23
- Fading collectibles casual
- 24
- Engaged collectibles casual
- 25
- Active collectibles casual
- 31
- Dormant collectibles enthusiast
- 32
- Lapsed collectibles enthusiast
- 33
- Fading collectibles enthusiast
- 34
- Engaged collectibles enthusiast
- 35
- Active collectibles enthusiast
- 41
- Dormant collectibles moderate
- 42
- Lapsed collectibles moderate
- 43
- Fading collectibles moderate
- 44
- Engaged collectibles moderate
- 45
- Active collectibles moderate
- 51
- Dormant collectibles champion
- 52
- Lapsed collectibles champion
- 53
- Fading collectibles champion
- 54
- Engaged collectibles champion
- 55
- Active collectibles champion
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
0.8% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 0.8% sits on the catalog’s own coverage range.
Higher coverage than 2% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.1× the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Collectibles engagement intensity back in real time.
- Add
collectibles_engagement_intensityto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Collectibles engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"collectibles_engagement_intensity":"Dormant collectibles enthusiast"}}Technical details
- API name
- collectibles_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- How values combine
- The sum of up to 2 source fields.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false