General gifts engagement intensity
Combines how much and how recently the individual purchased general-gifts, ranked from low to high engagement. Known or imputed for 16.9 million individuals — 6.8% of Faraday's identity graph.
At a glance
- Coverage today
- 6.8%
- Typical coverage
- 6.7%
- Individuals with a value
- 16.9M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- May 1, 2026
Distribution
n = 16,890,622Share of individuals with a known value in each band. The middle 50% falls between 21 and 43 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
31 score31 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant general gifts minimal
- 12
- Lapsed general gifts minimal
- 13
- Fading general gifts minimal
- 14
- Engaged general gifts minimal
- 15
- Active general gifts minimal
- 21
- Dormant general gifts casual
- 22
- Lapsed general gifts casual
- 23
- Fading general gifts casual
- 24
- Engaged general gifts casual
- 25
- Active general gifts casual
- 31
- Dormant general gifts enthusiast
- 32
- Lapsed general gifts enthusiast
- 33
- Fading general gifts enthusiast
- 34
- Engaged general gifts enthusiast
- 35
- Active general gifts enthusiast
- 41
- Dormant general gifts moderate
- 42
- Lapsed general gifts moderate
- 43
- Fading general gifts moderate
- 44
- Engaged general gifts moderate
- 45
- Active general gifts moderate
- 51
- Dormant general gifts champion
- 52
- Lapsed general gifts champion
- 53
- Fading general gifts champion
- 54
- Engaged general gifts champion
- 55
- Active general gifts champion
Coverage
Latest collection: 229,689,060 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
6.8% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 6.8% sits on the catalog’s own coverage range.
Higher coverage than 24% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.1× steadier than the catalog median of 13.5%.
Contribution ledger
13 ingestions
1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 2026-05-01 | 2026-09-10 | 266,506,942 | c5492806… |
| 2026-03-01 | 2026-07-01 | 264,096,977 | 1181277b… |
| 2026-02-01 | 2026-07-02 | 264,777,400 | af53c569… |
| 2025-12-01 | 2026-08-11 | 268,508,091 | 84d6a1c5… |
| 2025-11-01 | 2026-08-11 | 268,299,874 | a071c538… |
Technical details
- API name
- general_gifts_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false
In a payload
{
"attributes": {
"general_gifts_engagement_intensity": 31
}
}