Environmental and animal donation engagement intensity

Indicates an individual's environmental and animal welfare donor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active environmental and animal welfare donor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant environmental and animal welfare donor minimal (bottom 20% spending with oldest activity over 25 months ago).

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

Property	Value	API value
API name	environmental_and_animal_donation_engagement_intensity
Category	Engagement	`fig/engagement`
Unit	Score	`score`
Type	Integer	`long`
Statistical type	Ordinal	`ordinal`
Allowed values	Not applicable	`null`
Deprecation	Not deprecated	`false`
Directionality	Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

Value	Interpretation
`11`	Dormant our animals our earth donors minimal
`12`	Lapsed our animals our earth donors minimal
`13`	Fading our animals our earth donors minimal
`14`	Engaged our animals our earth donors minimal
`15`	Active our animals our earth donors minimal
`21`	Dormant our animals our earth donors casual
`22`	Lapsed our animals our earth donors casual
`23`	Fading our animals our earth donors casual
`24`	Engaged our animals our earth donors casual
`25`	Active our animals our earth donors casual