Data catalog
Environmentally conscious engagement intensity
Indicates an individual's environmentally conscious engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active environmentally conscious champion (top 20% spending with most recent activity in past 0-6 months) to Dormant environmentally conscious minimal (bottom 20% spending with oldest activity over 25 months ago).Covers households that donate to and are active with environmental causes at the national and local level.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | environmentally_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant environmentally conscious minimal |
12 | Lapsed environmentally conscious minimal |
13 | Fading environmentally conscious minimal |
14 | Engaged environmentally conscious minimal |
15 | Active environmentally conscious minimal |
21 | Dormant environmentally conscious casual |
22 | Lapsed environmentally conscious casual |
23 | Fading environmentally conscious casual |
24 | Engaged environmentally conscious casual |
25 | Active environmentally conscious casual |