Data catalog
Humanitarian donor engagement intensity
Indicates an individual's humanitarian donors engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active humanitarian donors champion (top 20% spending with most recent activity in past 0-6 months) to Dormant humanitarian donors minimal (bottom 20% spending with oldest activity over 25 months ago). Covers donors to national and local humanitarian causes within the United States.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | humanitarian_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant humanitarian donors minimal |
12 | Lapsed humanitarian donors minimal |
13 | Fading humanitarian donors minimal |
14 | Engaged humanitarian donors minimal |
15 | Active humanitarian donors minimal |
21 | Dormant humanitarian donors casual |
22 | Lapsed humanitarian donors casual |
23 | Fading humanitarian donors casual |
24 | Engaged humanitarian donors casual |
25 | Active humanitarian donors casual |