Humanitarian donor engagement intensity

humanitarian_donor_engagement_intensityEngagementInteger · score

Combines how much and how recently the individual donated to national and local humanitarian causes within the U.S, ranked from low to high engagement. Known or imputed for 7.2 million individuals — 2.9% of Faraday's identity graph.

At a glance

Coverage today
2.9%
Typical coverage
2.8%
Individuals with a value
7.2M
Median
31 score
Most values come
from the person
Latest collection
May 1, 2026

Distribution

n = 7,249,211

Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.

P10
11
P25
21
Median
31
P75
44
P90
54

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

31 score

32 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Mar 2024Nov 2024Apr 2025Oct 2025Dec 2025May 2026

What the delivered codes mean

25 codes
11
Dormant humanitarian donors minimal
12
Lapsed humanitarian donors minimal
13
Fading humanitarian donors minimal
14
Engaged humanitarian donors minimal
15
Active humanitarian donors minimal
21
Dormant humanitarian donors casual
22
Lapsed humanitarian donors casual
23
Fading humanitarian donors casual
24
Engaged humanitarian donors casual
25
Active humanitarian donors casual
31
Dormant humanitarian donors enthusiast
32
Lapsed humanitarian donors enthusiast
33
Fading humanitarian donors enthusiast
34
Engaged humanitarian donors enthusiast
35
Active humanitarian donors enthusiast
41
Dormant humanitarian donors moderate
42
Lapsed humanitarian donors moderate
43
Fading humanitarian donors moderate
44
Engaged humanitarian donors moderate
45
Active humanitarian donors moderate
51
Dormant humanitarian donors champion
52
Lapsed humanitarian donors champion
53
Fading humanitarian donors champion
54
Engaged humanitarian donors champion
55
Active humanitarian donors champion

Coverage

Latest collection: 229,689,060 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

2.9% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26May 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 2.9% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 11% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

May 1, 2026
latest collection
5 months 2 days
since the latest collection
quarterly
new collection cadence
Mar 24Nov 24Apr 25Oct 25Dec 25Mar 26

Change between collections

The share of individuals whose value is different from the previous collection.

15.9%

of individuals changed value between the two most recent collections — 1.2× the catalog median of 13.5%.

Went down 13.3%Unchanged 84.1%Went up 2.7%

Contribution ledger

13 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
2026-05-012026-09-10266,506,942c5492806…
2026-03-012026-07-01264,096,9771181277b…
2026-02-012026-07-02264,777,400af53c569…
2025-12-012026-08-11268,508,09184d6a1c5…
2025-11-012026-08-11268,299,874a071c538…

Technical details

API name
humanitarian_donor_engagement_intensity
Category
fig/engagement
Type · unit
Integer · score
Statistical type
ordinal
Allowed values
null
Derivations
null
Directionality
Higher first digit means more engaged, higher second digit means a more recent engagement
Deprecation
false

In a payload

{
  "attributes": {
    "humanitarian_donor_engagement_intensity": 31
  }
}