High price home decor engagement intensity

Integer · score

Combines how much and how recently the individual purchased home decor where the 12-month average spend is $175 or more, ranked from low to high engagement. Known or imputed for 33.2 million individuals — 12.9% of Faraday's identity graph.

At a glance

Coverage today
12.9%
Typical coverage
13.3%
Individuals with a value
33.2M
Median
32 score
Most values come
from the person
Latest collection
Jun 1, 2026

Distribution

How values are spread across the records that have one. Use it to check that the attribute tells records apart: when one value holds nearly everyone, it will not separate audiences much. The bars run in rank order, from the lowest value to the highest. The shading groups the bars into percentile bands.

Share by value

n = 33,204,397

Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.

P10
11
P25
21
Median
32
P75
44
P90
53

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

32 score

32 score → 32 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Jun 2024Mar 2025Jul 2025Nov 2025Feb 2026Jun 2026

What the codes mean

25 codes
11
Dormant high ticket home decor minimal
12
Lapsed high ticket home decor minimal
13
Fading high ticket home decor minimal
14
Engaged high ticket home decor minimal
15
Active high ticket home decor minimal
21
Dormant high ticket home decor casual
22
Lapsed high ticket home decor casual
23
Fading high ticket home decor casual
24
Engaged high ticket home decor casual
25
Active high ticket home decor casual
31
Dormant high ticket home decor enthusiast
32
Lapsed high ticket home decor enthusiast
33
Fading high ticket home decor enthusiast
34
Engaged high ticket home decor enthusiast
35
Active high ticket home decor enthusiast
41
Dormant high ticket home decor moderate
42
Lapsed high ticket home decor moderate
43
Fading high ticket home decor moderate
44
Engaged high ticket home decor moderate
45
Active high ticket home decor moderate
51
Dormant high ticket home decor champion
52
Lapsed high ticket home decor champion
53
Fading high ticket home decor champion
54
Engaged high ticket home decor champion
55
Active high ticket home decor champion

Coverage

How widely Faraday has this attribute, and how precise its values are. How many of your own records get a value also depends on how many of them Faraday matches. The state map shows where coverage is thin. Coverage over time shows whether it is growing or shrinking.

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

12.9% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26Jun 26

How we arrive at a value

Latest collection: 223,305,428 individuals

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 12.9% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 31% of individual-level attributes in the catalog

Freshness

Whether the values reflect today. A long gap since the latest collection means they may lag behind what is true now.

Collections

How recently this was collected, and how often a new collection arrives. Each bar is one collection, sized by how many individuals it carried. Gaps are real — collection is periodic, not continuous.

Jun 1, 2026
latest collection
4 months 23 days
since the latest collection
every two months
new collection cadence
Jun 24Mar 25Jul 25Nov 25Feb 26May 26

Change between collections

How much values move between collections. Income or life events should move; heavy change in something steady can mean noisy data.

18.2%

of individuals changed value between the two most recent collections — 1.1× the catalog median of 16.0%.

Went down 15.1%Unchanged 81.8%Went up 3.1%

Contribution ledger

14 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d
268,508,09184d6a1c5-d142-4a4d-9cb3-902de4c82c30

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get High price home decor engagement intensity back in real time.

  1. Add high_price_home_decor_engagement_intensity to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries High price home decor engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"high_price_home_decor_engagement_intensity":"Lapsed high ticket home decor enthusiast"}}
Get it by APIAppend to a fileRead the API docs

Technical details

null in any row means the label does not apply, or is not recorded, for this attribute.

API name
The field to request through the API, and the key it comes back under in a payload.
high_price_home_decor_engagement_intensity
Category
The catalog group the attribute is filed under.
fig/engagement
Type · unit
The kind of value and, where it has one, its unit of measure. Counts on this page are in individuals, whatever the unit.
Integer · score
Statistical type
How the values are meant to be read: a measured amount, one of a ranked set, one of an unordered set, or several from an unordered set. The chart's form comes from the published values; for categories without a rank prefix, this label decides whether they are listed in rank order or by size.
ordinal
Allowed values
The full list of values, when the attribute has a fixed set.
null
Derivations
How the value is produced, each with its definition.
null
How values combine
How the values from the attribute's sources become the one value delivered.
The sum of up to 2 source fields.
Directionality
For ordered values, what a higher value means.
Higher first digit means more engaged, higher second digit means a more recent engagement
Deprecation
True when the attribute is being retired; choose another for new work.
false
API reference