Data catalog
High price home decor engagement intensity
Indicates an individual's high price home decor engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active high price home decor champion (top 20% spending with most recent activity in past 0-6 months) to Dormant high price home decor minimal (bottom 20% spending with oldest activity over 25 months ago). Covers purchases in the high-ticket home decor category, where the 12-month average spend is $175 or more.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | high_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant high ticket home decor minimal |
12 | Lapsed high ticket home decor minimal |
13 | Fading high ticket home decor minimal |
14 | Engaged high ticket home decor minimal |
15 | Active high ticket home decor minimal |
21 | Dormant high ticket home decor casual |
22 | Lapsed high ticket home decor casual |
23 | Fading high ticket home decor casual |
24 | Engaged high ticket home decor casual |
25 | Active high ticket home decor casual |