High price home decor engagement intensity
Cross-tab of an individual's spending quintile and recency band for home decor, restricted to purchases where the 12-month average spend is $175 or more.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | high_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant high ticket home decor minimal |
12 | Lapsed high ticket home decor minimal |
13 | Fading high ticket home decor minimal |
14 | Engaged high ticket home decor minimal |
15 | Active high ticket home decor minimal |
21 | Dormant high ticket home decor casual |
22 | Lapsed high ticket home decor casual |
23 | Fading high ticket home decor casual |
24 | Engaged high ticket home decor casual |
25 | Active high ticket home decor casual |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| Financial | 437 of 500 | 0.1% |
| Home services | 162 of 243 | 0.1% |