High price female apparel accessories engagement intensity
Cross-tab of an individual's spending quintile and recency band for women's apparel and accessories, restricted to purchases where the 12-month average spend is $150 or more.
Coverage
For how many people does Faraday have a value for this attribute? Depending on the type of attribute, Faraday could know a value for people at the individual level, or infer it based on values it knows for each person's address. Finally, in some cases, we can estimate a value for a person based on what we know about other people in their area.
Time series
Faraday collects observations for this attribute over time. This chart shows how many observations we collected at different times.
Data distribution
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | high_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant high ticket female apparel acc minimal |
12 | Lapsed high ticket female apparel acc minimal |
13 | Fading high ticket female apparel acc minimal |
14 | Engaged high ticket female apparel acc minimal |
15 | Active high ticket female apparel acc minimal |
21 | Dormant high ticket female apparel acc casual |
22 | Lapsed high ticket female apparel acc casual |
23 | Fading high ticket female apparel acc casual |
24 | Engaged high ticket female apparel acc casual |
25 | Active high ticket female apparel acc casual |
Popularity
How much Faraday's models lean on this attribute.
| Industry | Popularity rank | Average share of weight |
|---|---|---|
| Ecommerce | 218 of 279 | 0.1% |