Data catalog
High price female apparel accessories engagement intensity
Cross-tab of an individual's spending quintile and recency band for women's apparel and accessories, restricted to purchases where the 12-month average spend is $150 or more.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | high_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant high ticket female apparel acc minimal |
12 | Lapsed high ticket female apparel acc minimal |
13 | Fading high ticket female apparel acc minimal |
14 | Engaged high ticket female apparel acc minimal |
15 | Active high ticket female apparel acc minimal |
21 | Dormant high ticket female apparel acc casual |
22 | Lapsed high ticket female apparel acc casual |
23 | Fading high ticket female apparel acc casual |
24 | Engaged high ticket female apparel acc casual |
25 | Active high ticket female apparel acc casual |