Data catalog
Kitchen and home catalog engagement intensity
Cross-tab of an individual's spending quintile and recency band for kitchen-and-home catalog purchases.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | kitchen_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant publishing kitchen home minimal |
12 | Lapsed publishing kitchen home minimal |
13 | Fading publishing kitchen home minimal |
14 | Engaged publishing kitchen home minimal |
15 | Active publishing kitchen home minimal |
21 | Dormant publishing kitchen home casual |
22 | Lapsed publishing kitchen home casual |
23 | Fading publishing kitchen home casual |
24 | Engaged publishing kitchen home casual |
25 | Active publishing kitchen home casual |