Data catalog
Gift shopper engagement intensity
Indicates an individual's tech and gift shopper engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active tech and gift shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant tech and gift shopper minimal (bottom 20% spending with oldest activity over 25 months ago). Covers households that enjoy treating themselves and others with practical, beneficial gifts, including the latest technology.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | gift_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant gifts for all minimal |
12 | Lapsed gifts for all minimal |
13 | Fading gifts for all minimal |
14 | Engaged gifts for all minimal |
15 | Active gifts for all minimal |
21 | Dormant gifts for all casual |
22 | Lapsed gifts for all casual |
23 | Fading gifts for all casual |
24 | Engaged gifts for all casual |
25 | Active gifts for all casual |