Data catalog

Home delivery shopper engagement intensity

Indicates an individual's home delivery shopping engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active home delivery shopper champion (top 20% spending with most recent activity in past 0-6 months) to Dormant home delivery shopper minimal (bottom 20% spending with oldest activity over 25 months ago). Covers individuals who enjoy the convenience of having food, magazines, books, home decor, and apparel delivered to their home.

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
home_delivery_shopper_engagement_intensity
CategoryEngagementfig/engagement
UnitScorescore
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
11Dormant daily delivery deal lovers minimal
12Lapsed daily delivery deal lovers minimal
13Fading daily delivery deal lovers minimal
14Engaged daily delivery deal lovers minimal
15Active daily delivery deal lovers minimal
21Dormant daily delivery deal lovers casual
22Lapsed daily delivery deal lovers casual
23Fading daily delivery deal lovers casual
24Engaged daily delivery deal lovers casual
25Active daily delivery deal lovers casual