Data catalog
Home delivery shopper engagement intensity
Cross-tab of an individual's spending quintile and recency band for home-delivered purchases across food, magazines, books, home decor, and apparel.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | home_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant daily delivery deal lovers minimal |
12 | Lapsed daily delivery deal lovers minimal |
13 | Fading daily delivery deal lovers minimal |
14 | Engaged daily delivery deal lovers minimal |
15 | Active daily delivery deal lovers minimal |
21 | Dormant daily delivery deal lovers casual |
22 | Lapsed daily delivery deal lovers casual |
23 | Fading daily delivery deal lovers casual |
24 | Engaged daily delivery deal lovers casual |
25 | Active daily delivery deal lovers casual |