Data catalog
Mid price female apparel accessories engagement intensity
Cross-tab of an individual's spending quintile and recency band for mid-price women's apparel and accessories purchases.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Derivations | Not applicable | null |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant mid ticket female apparel acc minimal |
12 | Lapsed mid ticket female apparel acc minimal |
13 | Fading mid ticket female apparel acc minimal |
14 | Engaged mid ticket female apparel acc minimal |
15 | Active mid ticket female apparel acc minimal |
21 | Dormant mid ticket female apparel acc casual |
22 | Lapsed mid ticket female apparel acc casual |
23 | Fading mid ticket female apparel acc casual |
24 | Engaged mid ticket female apparel acc casual |
25 | Active mid ticket female apparel acc casual |