Mid price female apparel accessories engagement intensity

Indicates an individual's mid price female apparel accessories engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mid price female apparel accessories champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mid price female apparel accessories minimal (bottom 20% spending with oldest activity over 25 months ago).

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

Property	Value	API value
API name	mid_price_female_apparel_accessories_engagement_intensity
Category	Engagement	`fig/engagement`
Unit	Score	`score`
Type	Integer	`long`
Statistical type	Ordinal	`ordinal`
Allowed values	Not applicable	`null`
Deprecation	Not deprecated	`false`
Directionality	Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

Value	Interpretation
`11`	Dormant mid ticket female apparel acc minimal
`12`	Lapsed mid ticket female apparel acc minimal
`13`	Fading mid ticket female apparel acc minimal
`14`	Engaged mid ticket female apparel acc minimal
`15`	Active mid ticket female apparel acc minimal
`21`	Dormant mid ticket female apparel acc casual
`22`	Lapsed mid ticket female apparel acc casual
`23`	Fading mid ticket female apparel acc casual
`24`	Engaged mid ticket female apparel acc casual
`25`	Active mid ticket female apparel acc casual