Data catalog
Mid to high price male apparel engagement intensity
Indicates an individual's mid high price male apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active mid high price male apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant mid high price male apparel minimal (bottom 20% spending with oldest activity over 25 months ago).
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | mid_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant mid high ticket male apparel minimal |
12 | Lapsed mid high ticket male apparel minimal |
13 | Fading mid high ticket male apparel minimal |
14 | Engaged mid high ticket male apparel minimal |
15 | Active mid high ticket male apparel minimal |
21 | Dormant mid high ticket male apparel casual |
22 | Lapsed mid high ticket male apparel casual |
23 | Fading mid high ticket male apparel casual |
24 | Engaged mid high ticket male apparel casual |
25 | Active mid high ticket male apparel casual |