Data catalog
Practical comfort apparel engagement intensity
Indicates an individual's practical comfort apparel engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active practical comfort apparel champion (top 20% spending with most recent activity in past 0-6 months) to Dormant practical comfort apparel minimal (bottom 20% spending with oldest activity over 25 months ago). Covers individuals who prefer comfort over fashion and purchase practical, affordable apparel, jewelry, and accessories.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | practical_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant comfort is king minimal |
12 | Lapsed comfort is king minimal |
13 | Fading comfort is king minimal |
14 | Engaged comfort is king minimal |
15 | Active comfort is king minimal |
21 | Dormant comfort is king casual |
22 | Lapsed comfort is king casual |
23 | Fading comfort is king casual |
24 | Engaged comfort is king casual |
25 | Active comfort is king casual |