Shoes engagement intensity
Combines how much and how recently the individual purchased footwear, ranked from low to high engagement. Known or imputed for 38.3 million individuals — 14.9% of Faraday's identity graph.
38,324,863 people have this value. You only pay for people we match.
At a glance
- Coverage today
- 14.9%
- Typical coverage
- 14.8%
- Individuals with a value
- 38.3M
- Median
- 31 score
- Most values come
- from the person
- Latest collection
- Jun 1, 2026
Distribution
n = 38,324,863Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.
P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.
Median over time
31 score32 score → 31 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.
What the delivered codes mean
25 codes
- 11
- Dormant shoes minimal
- 12
- Lapsed shoes minimal
- 13
- Fading shoes minimal
- 14
- Engaged shoes minimal
- 15
- Active shoes minimal
- 21
- Dormant shoes casual
- 22
- Lapsed shoes casual
- 23
- Fading shoes casual
- 24
- Engaged shoes casual
- 25
- Active shoes casual
- 31
- Dormant shoes enthusiast
- 32
- Lapsed shoes enthusiast
- 33
- Fading shoes enthusiast
- 34
- Engaged shoes enthusiast
- 35
- Active shoes enthusiast
- 41
- Dormant shoes moderate
- 42
- Lapsed shoes moderate
- 43
- Fading shoes moderate
- 44
- Engaged shoes moderate
- 45
- Active shoes moderate
- 51
- Dormant shoes champion
- 52
- Lapsed shoes champion
- 53
- Fading shoes champion
- 54
- Engaged shoes champion
- 55
- Active shoes champion
Coverage
Latest collection: 223,305,428 individualsCoverage by state
Percentage of individuals in each state with a value.
Coverage over time
14.9% todayShare of individuals holding a value at each monthly snapshot. A value carries forward for one year.
How we arrive at a value
Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.
- On the person — 100%
- A named person, from a record about that person.
- From address — 0%
- Not used for this attribute — no value is inherited this way.
- From geography — 0%
- Not used for this attribute — no value is inherited this way.
Coverage, in context
Where 14.9% sits on the catalog’s own coverage range.
Higher coverage than 32% of individual-level attributes in the catalog
Freshness
How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.
Change between collections
The share of individuals whose value is different from the previous collection.
of individuals changed value between the two most recent collections — 1.1× steadier than the catalog median of 16.0%.
Contribution ledger
14 ingestions1 authority contributed since Jul 2023.
| Observed | Ingested | Count | ID |
|---|---|---|---|
| 263,433,649 | 74d6c94c-8e2b-48fe-a704-50c99ad3cdde | ||
| 266,506,942 | c5492806-a892-460e-aba1-ee78ffb29c5b | ||
| 264,096,977 | 1181277b-b751-4a59-aae1-101fa3f55375 | ||
| 264,777,400 | af53c569-4fe2-4282-975b-4cbf5f85692d | ||
| 268,508,091 | 84d6a1c5-d142-4a4d-9cb3-902de4c82c30 | ||
Related attributes
Attributes whose descriptions are closest to this one.
Use it in the API
Send an email, phone, or address. Get Shoes engagement intensity back in real time.
- Add
shoes_engagement_intensityto a project. - Send an email, phone, or address to the project's append endpoint. The response carries Shoes engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
-H 'Authorization: Bearer YOUR_API_KEY' \
-H 'Content-Type: application/json' \
-d '{
"email": "jane.doe@example.com"
}'→ {"attributes":{"shoes_engagement_intensity":"Dormant shoes enthusiast"}}Technical details
- API name
- shoes_engagement_intensity
- Category
- fig/engagement
- Type · unit
- Integer · score
- Statistical type
- ordinal
- Allowed values
- null
- Derivations
- Observed
- — the attribute is directly observed.
- How values combine
- The sum of up to 2 source fields.
- Directionality
- Higher first digit means more engaged, higher second digit means a more recent engagement
- Deprecation
- false