Trend conscious young adult engagement intensity

Integer · score

Combines how much and how recently the individual purchased trend-driven young-adult, ranked from low to high engagement. Known or imputed for 27.7 million individuals — 10.8% of Faraday's identity graph.

27,710,291 people have this value. You only pay for people we match.

Append to a file

At a glance

Coverage today
10.8%
Typical coverage
11.2%
Individuals with a value
27.7M
Median
32 score
Most values come
from the person
Latest collection
Jun 1, 2026

Distribution

n = 27,710,291

Share of individuals with a known value in each band. The middle 50% falls between 21 and 44 score, shaded darkest.

P10
11
P25
21
Median
32
P75
44
P90
54

P10 means 10% of individuals have a value at or below this one, and P90 means 90% do. P25 and P75 bound the middle half. The median is the middle: half are below it, half above.

Median over time

32 score

32 score → 32 score across 12 collections, shaded between P25 and P75. Estimated from a 1% sample of individuals.

Jun 2024Mar 2025Jul 2025Nov 2025Feb 2026Jun 2026

What the delivered codes mean

25 codes
11
Dormant trendsetters minimal
12
Lapsed trendsetters minimal
13
Fading trendsetters minimal
14
Engaged trendsetters minimal
15
Active trendsetters minimal
21
Dormant trendsetters casual
22
Lapsed trendsetters casual
23
Fading trendsetters casual
24
Engaged trendsetters casual
25
Active trendsetters casual
31
Dormant trendsetters enthusiast
32
Lapsed trendsetters enthusiast
33
Fading trendsetters enthusiast
34
Engaged trendsetters enthusiast
35
Active trendsetters enthusiast
41
Dormant trendsetters moderate
42
Lapsed trendsetters moderate
43
Fading trendsetters moderate
44
Engaged trendsetters moderate
45
Active trendsetters moderate
51
Dormant trendsetters champion
52
Lapsed trendsetters champion
53
Fading trendsetters champion
54
Engaged trendsetters champion
55
Active trendsetters champion

Coverage

Latest collection: 223,305,428 individuals

Coverage by state

Percentage of individuals in each state with a value.

Coverage over time

10.8% today

Share of individuals holding a value at each monthly snapshot. A value carries forward for one year.

Jul 23Jun 24Mar 25Jul 25Nov 25Feb 26Jun 26

How we arrive at a value

Whether a value was observed on the person themselves, carried from their address, or estimated from the people around them.

On the person — 100%
A named person, from a record about that person.
From address — 0%
Not used for this attribute — no value is inherited this way.
From geography — 0%
Not used for this attribute — no value is inherited this way.

Coverage, in context

Where 10.8% sits on the catalog’s own coverage range.

catalog min 0%max 100%

Higher coverage than 29% of individual-level attributes in the catalog

Freshness

How recently this was collected, and how often a new collection arrives. Each bar is the number of individuals in that collection. Gaps are real — collection is periodic, not continuous.

Jun 1, 2026
latest collection
4 months 15 days
since the latest collection
every two months
new collection cadence
Jun 24Mar 25Jul 25Nov 25Feb 26May 26

Change between collections

The share of individuals whose value is different from the previous collection.

17.3%

of individuals changed value between the two most recent collections — 1.1× the catalog median of 16.0%.

Went down 14.2%Unchanged 82.7%Went up 3.1%

Contribution ledger

14 ingestions

1 authority contributed since Jul 2023.

ObservedIngestedCountID
263,433,64974d6c94c-8e2b-48fe-a704-50c99ad3cdde
266,506,942c5492806-a892-460e-aba1-ee78ffb29c5b
264,096,9771181277b-b751-4a59-aae1-101fa3f55375
264,777,400af53c569-4fe2-4282-975b-4cbf5f85692d
268,508,09184d6a1c5-d142-4a4d-9cb3-902de4c82c30

Related attributes

Attributes whose descriptions are closest to this one.

Neighbors found Oct 2026.

Use it in the API

Send an email, phone, or address. Get Trend conscious young adult engagement intensity back in real time.

  1. Add trend_conscious_young_adult_engagement_intensity to a project.
  2. Send an email, phone, or address to the project's append endpoint. The response carries Trend conscious young adult engagement intensity for the matched person.
curl -X POST 'https://api.pro.faraday.ai/v1/projects/YOUR_PROJECT_ID/append' \
  -H 'Authorization: Bearer YOUR_API_KEY' \
  -H 'Content-Type: application/json' \
  -d '{
      "email": "jane.doe@example.com"
    }'
→ {"attributes":{"trend_conscious_young_adult_engagement_intensity":"Lapsed trendsetters enthusiast"}}
Get it by APIAppend to a fileRead the API docs →

Technical details

API name
trend_conscious_young_adult_engagement_intensity
Category
fig/engagement
Type · unit
Integer · score
Statistical type
ordinal
Allowed values
null
Derivations
null
How values combine
The sum of up to 2 source fields.
Directionality
Higher first digit means more engaged, higher second digit means a more recent engagement
Deprecation
false