Data catalog

Trend conscious young adult engagement intensity

Indicates an individual's trend conscious young adult engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active trend conscious young adult champion (top 20% spending with most recent activity in past 0-6 months) to Dormant trend conscious young adult minimal (bottom 20% spending with oldest activity over 25 months ago).

The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.

Technical details

These technical details describe how Faraday represents this attribute internally.

PropertyValueAPI value
API name
trend_conscious_young_adult_engagement_intensity
CategoryEngagementfig/engagement
UnitScorescore
Type Integerlong
Statistical type Ordinalordinal
Allowed valuesNot applicablenull
Deprecation Not deprecatedfalse
Directionality Higher first digit means more engaged, higher second digit means a more recent engagement

Interpretation table

For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.

ValueInterpretation
11Dormant trendsetters minimal
12Lapsed trendsetters minimal
13Fading trendsetters minimal
14Engaged trendsetters minimal
15Active trendsetters minimal
21Dormant trendsetters casual
22Lapsed trendsetters casual
23Fading trendsetters casual
24Engaged trendsetters casual
25Active trendsetters casual