Personalization

Channel prescription

Reach each target using the channel that's best for them — using RDS (Postgres)

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

Imagine you're a data scientist or engineer at a consumer brand, and you're already managing your data in RDS (Postgres). You know that reaching your customers through the right channels—like email, social media, or direct mail—can make a big difference. This is where Faraday's Channel prescription predictions come in handy. By integrating these predictions with your existing Postgres database, you can easily determine the best channel for each target without switching tools or disrupting your workflow. It can help streamline your marketing efforts and potentially improve your response rates. It's a practical way to make the most out of the data you already have and the systems you already use.