Personalization

Channel prescription

Reach each target using the channel that's best for them — using Facebook Custom Audiences

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're already leveraging Facebook Custom Audiences, Channel prescription predictions from Faraday could be a helpful addition to your toolkit. These predictions can give you insights into which of your audience members are most likely to respond to your campaigns on Facebook. Instead of a one-size-fits-all approach, you can tailor your messages to reach each segment through the channels they prefer, making your marketing efforts more efficient and effective. It's an easy way to make your targeting smarter and potentially improve engagement with minimal hassle.