Personalization

Channel prescription

Reach each target using the channel that's best for them — using Redshift Serverless

You’ll need a Faraday account to use this template. It’s free to sign up and you can use sample data to start.

If you're using Redshift Serverless for your data needs, incorporating Faraday's Channel prescription predictions can be a natural next step to enhance your marketing efforts. Channel prescription helps you figure out the best way to reach each customer by predicting which communication channel they’ll respond to most effectively. This can make your campaigns more efficient and personalized without much additional effort on your part. Plus, since you're already leveraging Redshift Serverless, integrating this capability is straightforward and allows you to keep everything in one place, making your workflow smoother and more cohesive.