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What is predictive marketing and how does it work?

What is predictive marketing and how does it work?

Predictive marketing enables brands to anticipate their audience’s desires and hone in on their most valuable customers in order to accelerate them through the buyer’s journey and ultimately drive more predictable revenue.

Predictive marketing Jun 24, 2022 | Faraday
Why customer insights are important – and how AI can help

Why customer insights are important – and how AI can help

With this level of granularity, you no longer have to rely on guesswork to market to your audience. Every decision can be data driven.

Predictive marketing Jun 21, 2022 | Faraday
AI in marketing – What are the benefits?

AI in marketing – What are the benefits?

Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.

Predictive marketing Jun 3, 2022 | Faraday
The top 3 common-sense rules for using consumer data ethically

The top 3 common-sense rules for using consumer data ethically

Leveraging rich consumer data for growth is both powerful and perilous. Luckily, avoiding the most dangerous pitfalls is simple.

Data security Jan 12, 2022 | Faraday

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