Predictive marketing enables brands to anticipate their audience’s desires and hone in on their most valuable customers in order to accelerate them through the buyer’s journey and ultimately drive more predictable revenue.
With this level of granularity, you no longer have to rely on guesswork to market to your audience. Every decision can be data driven.
Every company, from startups to legacy brands, can draw concrete benefits from AI in marketing. The most successful brands won’t just buy it to cash in on a buzzword—they’ll fully commit.
Leveraging rich consumer data for growth is both powerful and perilous. Luckily, avoiding the most dangerous pitfalls is simple.