How Canopy scales acquisition and mitigates seasonal downturn
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
· FaradayCustomer insights
How to create a customer insight strategy
An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right.
· Faraday
How Boll & Branch powers personalized experiences with customer predictions
Using Faraday personas, we saw a 30% lift in conversion with our personalized email campaigns
· Faraday
How Burrow uses data science to drive intelligent growth
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· Faraday
How Cabot Creamery uncovered high-potential markets for expansion
Learn how the beloved brand used consumer predictions to guide its market expansion strategy.
· Faraday
How Interior Define boosted ROAS 147% using consumer predictions
After seeing those results on paid search, Interior Define used a similar location-based targeting strategy with Facebook Ads, resulting in another significant lift in ROAS.
· Faraday