Unlocking authentic personalization at scale with Faraday
Join Faraday Strategic Account Managers Alexandra Noyes and Nick Haggerty as they dig into how clients are leveraging Faraday's bespoke, AI-generated personas.
· FaradayCustomer insights
How Sealed scaled lead scoring and personalization with Faraday
Using Faraday’s dynamic lead scores, Sealed was able to pre-qualify a new segment of leads that was previously not working, leading to a 5% increase in leads that marketing can deliver to sales.
· Patrick Doherty
How a home decor brand transformed traditional retail with a data-driven digital strategy
This home decor brand saw a 2.4X higher conversion rate, 65% decrease in cost-per-acquisition, 2.4X increase in return on ad spend with Faraday's personas.
· Faraday
How this building materials manufacturer expanded its reach with custom Facebook audiences
As Facebook becomes more restrictive and costly, brands have had to quickly adapt. The transparency of Faraday’s audiences allows brands to know exactly who they’re targeting, and on what channels.
· Faraday
How Canopy scales acquisition and mitigates seasonal downturn
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
· Faraday
How to create a customer insight strategy
An effective customer insight strategy can take the pressure off your sales and marketing teams, improve overall customer satisfaction, drive customer retention, and increase profitability over time. There’s no question that it’s worth your team’s time to get it right.
· Faraday
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