Customer stories

Learn how Boll & Branch used the Faraday Identity Graph to move beyond generic demographic segments, build data-driven personas that revealed a surprising high-value customer, and generate a 30% lift in email conversion rates.

Robin Spencer & 

Ben Rose

on Jun 11, 2026

Learn how a leading subscription box company replaced rigid manual product rules with a two-sided recommendation engine built on Faraday's customer context — boosting revenue per customer, reducing churn, and generating 5x monthly ROI.

Robin Spencer & 

Ben Rose

on Jun 10, 2026

By combining Faraday's deep consumer data enrichment with Heatseeker's real-world market experiments, this DTC brand transformed static transactional data into living, AI-powered Personas that growth and empathy.

Robbie Adler

on Apr 7, 2026

John Hardy used Faraday’s predictive data to tailor offers more precisely, increasing conversions and demand while reducing unnecessary discounting.

Luvean Myers & 

Ben Rose

on Mar 27, 2026

A DTC children's apparel brand used Faraday's data enrichment to integrate identity-level insights into their CRM, unblocking their predictive personalization strategy and gaining clarity on their customer base.

Ben Rose

on Mar 20, 2026

Hazel is an agentic marketing platform that helps omnichannel and DTC brands make better retention and AOV decisions by triangulating first-party data, business fundamentals, and third-party consumer context. By streaming real-time consumer data from Faraday’s API, Hazel bypassed six-figure broker fees and months of engineering work, shipping a production-ready offering in weeks.

Robbie Adler

on Jan 20, 2026

A leading DTC eyewear brand turned restricted and incomplete first-party data into growth by using Faraday’s consumer data to enrich records, enable geo-personalized campaigns, and drive measurable results.

Ben Rose

on Oct 2, 2025

Faraday enabled a performance marketing agency to boost repeat purchases by 17% by enriching their client’s customer data and revealing new insights that reshaped segmentation and messaging.

Ben Rose & 

David Small

on Oct 2, 2025

One of the most trusted names in DTC home services transformed their acquisition strategy using Credit Score Proxy to qualify prospects’ financial readiness at the appointment stage and saving over 100K/month.

Ben Rose

on Aug 28, 2025