How Ethos uses AI to streamline the insurance buying experience
Ethos is on a mission to make life insurance easily accessible for all.
· Damara Goodloe, Perry McDermottFacebook ads
Home improvement brand gets 4X lead conversion lift with Faraday
This home improvement brand saw a 35% increase in incremental lead genereration and a 4x improvement in their baseline lead conversion rate with Faraday predictions.
· Damara Goodloe, Perry McDermott
How to optimize ad targeting and comply with financial advertising regulations
In finance, remaining compliant to fair lending regulations doesn’t mean you need to accept worse acquisition performance. Learn how to use AI and third-party data to optimize ad spend by surfacing your most likely-to-buy customers in under 15 minutes, while ensuring you're compliant to any relevant regulations.
· Patrick Doherty
How this building materials manufacturer expanded its reach with custom Facebook audiences
As Facebook becomes more restrictive and costly, brands have had to quickly adapt. The transparency of Faraday’s audiences allows brands to know exactly who they’re targeting, and on what channels.
· Faraday
How Canopy scales acquisition and mitigates seasonal downturn
Faraday ended up contributing to a 251% reduction in Facebook CPA, a 172% increase in Facebook ROAS, and a 176% increase in new customer acquisition.
· Faraday
How Burrow uses data science to drive intelligent growth
Along with improvements in performance, Burrow gained a better understanding of which audience segments would provide a higher returns on their ad spend.
· Faraday
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