Data catalog
Cultural geographic magazine engagement intensity
Indicates an individual's cultural and geographic magazine engagement intensity, categorized by spending quintile (top 20% to bottom 20%) and purchase recency (0-6 months to 25+ months). Values range from Active cultural magazine fans champion (top 20% spending with most recent activity in past 0-6 months) to Dormant cultural magazine fans minimal (bottom 20% spending with oldest activity over 25 months ago). Covers subscribers to magazines focused on the culture and history of geographic regions.
The Faraday Identity Graph contains 1,500+ consumer attributes that can be used by brands, software platforms, and data science teams. Each attribute can be appended in batch or in real time. Also, Faraday supports creating propensity, recommender, and cluster models based on this data.
Technical details
These technical details describe how Faraday represents this attribute internally.
| Property | Value | API value |
|---|---|---|
| API name | cultural_ | |
| Category | Engagement | fig/engagement |
| Unit | Score | score |
| Type | Integer | long |
| Statistical type | Ordinal | ordinal |
| Allowed values | Not applicable | null |
| Deprecation | Not deprecated | false |
| Directionality | Higher first digit means more engaged, higher second digit means a more recent engagement | |
Interpretation table
For enumerable attributes, a mapping from values to their interpretations. The key type matches the attribute's data type, and the value is always a string interpretation.
| Value | Interpretation |
|---|---|
11 | Dormant cultural magazine fans minimal |
12 | Lapsed cultural magazine fans minimal |
13 | Fading cultural magazine fans minimal |
14 | Engaged cultural magazine fans minimal |
15 | Active cultural magazine fans minimal |
21 | Dormant cultural magazine fans casual |
22 | Lapsed cultural magazine fans casual |
23 | Fading cultural magazine fans casual |
24 | Engaged cultural magazine fans casual |
25 | Active cultural magazine fans casual |